Will you be ready for the New EU Privacy rules or is it going to upend Your Digital Transformation plans. Are the CIOs who say the GDPR rules, could actually put them out of business crying wolf? The rule's impact is expected to be global because it affects any company doing business in Europe, whether or not it's headquartered there. Its most controversial element is the penalties, which can be as high as $21 million per incident or 4 percent of the offending company's annual revenues, whichever is greater. Many CIOs have yet to realize the restrictions there will be for using privacy data to big data analysis. CISOs around the globe are asking how will it affect my organisation's security requirements and what do I need to do to comply?